Unlike automobile-oriented systems that prioritize vehicular traffic over other forms of transportation, multimodal transportation systems incorporate walking, cycling, and public transit equally. These different modes of transportation require different approaches to wayfinding signage. At NSP, we apply a three-tiered hierarchy to wayfinding in multimodal transportation systems. The Directional Tier focuses on vehicular orientation. Route functionality…
Municipal wayfinding signage systems motivate residents and visitors toward higher engagement and increased daily spending. Through directional wayfinding signs, gateways and entrances, public art pieces, pedestrian map kiosks, and connected digital experiences, wayfinding systems help to: Reduce travel frustrations – getting lost, finding parking, etc. – that impact return visits. Motivate traffic to enter retail…
Your weekend sign options haven’t changed much in the last 50 years … and for good reason. After all, 80% of all weekend foot traffic is driven by your good ol’ fashioned snipes, bootlegs, and bandits. However, despite five decades of proven success, weekend directional signs are constantly being tinkered with. Sadly, it’s often non-strategic…
Wayfinding and placemaking signage projects often moved to the backburner as budget tightened early in the pandemic. However, with residents continuing to flee major urban centers, small cities and suburban and exurban towns have an unexpected opportunity to invest in their communities. Even for small cities, wayfinding and placemaking signage systems help to improve citizen…
For most Americans, choosing where to relocate is a complex process. To best position themselves to compete for these new residents, municipal governments invest in city branding and marketing initiatives that differentiate their city against others. As a home builder or developer, you can leverage these city branding efforts to get more bang for your…
Although planes, trains, and automobiles are America’s most popular transportation modes, there are a growing number of people traveling by foot. Do your pedestrian signs support these citizens? From the popularity of wearable fitness technology to the promotion of civic walking programs to increased interest in car-less lifestyles, cities must consider how they are supporting walkability and…
Parks and recreation spaces are important amenities for residents and major attractors of out-of-town visitors. The coronavirus pandemic has altered park usage in two major ways: Americans are spending more time outside than ever before. Many are exploring their local parks for the first time! Large gatherings and tentpole events have largely been put on…
Coronavirus has triggered a shift in home ownership priorities that may signal a new wave of post-pandemic suburbanization. A survey* of 5,000 home buyers in April and May revealed that only 31% were planning to purchase before the pandemic began. The other 69% made the move for reasons related to coronavirus. Some wanted larger homes…
With stay-at-home orders lifting across the country, we’ve entered a new phase of the coronavirus pandemic recovery. And the new phase includes a shift in home buying priorities that may signal a new urban exodus. Your home is a tangible physical manifestation of your vision for the future. The home buyer is making a down…
The home builder industry has responded to the coronavirus pandemic with tremendous digital innovation in how new homes are sold and marketed. The digital innovation trend has a glaring blind spot though. Virtual home tours and e-closings have enabled highly-engaged individuals ready to buy. However, they don’t add fresh prospects to the funnel because they…