Millennials. They’ve grown up in the technology boom. They’ve never been far from a computer, smartphone, or tablet. And they’ve been in the first-time home buyer market for years now.Home builders nationwide are asking themselves: What’s on the Millennial home buyers’ wish list? While there is a litany of information about what Gen Y is looking…
An election year always highlights the challenges municipalities face in regulating temporary signage cluttering city rights of way. Unmanaged signage and abandoned sign frames are a visual blight that many cities are unsure of how to address. From political yard signs left standing well past a campaign to homemade signs for garage sales and local events,…
Directional signage was once responsible for over 80% of traffic to home builders’ sales offices. Today, directional signage has fallen out of fashion in favor of digital advertising and social media. While these new online marketing tactics have immense value, your signage campaign is the critical bridge between your digital efforts and the prospective home…
It is easy nowadays to assume that social media is all you need to collect citizen feedback. However, effective city branding isn’t built on pandering to the masses online. Rather, it’s a proactive process for engaging your constituents, collecting public input, and incorporating it into your city branding initiatives. As you are revising, building, and…
It is estimated that by the year 2020, more than 100 million foreigners will travel to the United States annually – and 65% of those visitors will not speak English. Accommodating these visitors can be very costly, especially when implementing wayfinding and placemaking systems. No wonder bilingual signs and multilingual signs are so important today. Here…