Your weekend directional signage program may include any of the following elements:
Weekend directional signs are temporary installations. Your sign vendor will usually place them early on Friday morning and collect them by Monday morning. Nearly 80% of all weekend foot traffic is driven by offsite permanent signs and weekend directional signs.
Weekend directional signs (commonly referred to as bandit, snipe, or bootleg signs) typically feature little more than a directional arrow and your company’s name and branding. They may also include a detachable rider. This is a smaller sign that attaches to your directional sign and highlights a simple unique selling point or promotion, like a grand opening or sales event.
Trailer or skid signs are hauled into position by truck in areas where permanent offsite signs are restricted by municipal code. Like your permanent offsite signage, trailer or skid signs are large enough to help tell your brand story and qualify traffic through information design and content delivery.
Weekend directional signage is subject to various local ordinances.
The NSP Route Algorithm™ is our proprietary methodology for delivering your message through your weekend strategy. The NSP Route Algorithm guides the buyer through four stages of the discovery process.
For over 40 years, home builders in America’s fastest-growing communities – from respected regional firms to every one of the nation’s 30 largest residential developers – have trusted NSP to deliver sales traffic to their new home developments.
With NSP, you get far more than beautiful signs. You get strategic signage solutions that help you sell more homes. Contact your local NSP rep today!