Your weekend sign options haven’t changed much in the last 50 years … and for good reason. After all, 80% of all weekend foot traffic is driven by your good ol’ fashioned snipes, bootlegs, and bandits. However, despite five decades of proven success, weekend directional signs are constantly being tinkered with. Sadly, it’s often non-strategic…
Wayfinding and placemaking signage projects often moved to the backburner as budget tightened early in the pandemic. However, with residents continuing to flee major urban centers, small cities and suburban and exurban towns have an unexpected opportunity to invest in their communities. Even for small cities, wayfinding and placemaking signage systems help to improve citizen…
For most Americans, choosing where to relocate is a complex process. To best position themselves to compete for these new residents, municipal governments invest in city branding and marketing initiatives that differentiate their city against others. As a home builder or developer, you can leverage these city branding efforts to get more bang for your…
Although planes, trains, and automobiles are America’s most popular transportation modes, there are a growing number of people traveling by foot. Do your pedestrian signs support these citizens? From the popularity of wearable fitness technology to the promotion of civic walking programs to increased interest in car-less lifestyles, cities must consider how they are supporting walkability and…
Parks and recreation spaces are important amenities for residents and major attractors of out-of-town visitors. The coronavirus pandemic has altered park usage in two major ways: Americans are spending more time outside than ever before. Many are exploring their local parks for the first time! Large gatherings and tentpole events have largely been put on…
Coronavirus has triggered a shift in home ownership priorities that may signal a new wave of post-pandemic suburbanization. A survey* of 5,000 home buyers in April and May revealed that only 31% were planning to purchase before the pandemic began. The other 69% made the move for reasons related to coronavirus. Some wanted larger homes…
With stay-at-home orders lifting across the country, we’ve entered a new phase of the coronavirus pandemic recovery. And the new phase includes a shift in home buying priorities that may signal a new urban exodus. Your home is a tangible physical manifestation of your vision for the future. The home buyer is making a down…
The home builder industry has responded to the coronavirus pandemic with tremendous digital innovation in how new homes are sold and marketed. The digital innovation trend has a glaring blind spot though. Virtual home tours and e-closings have enabled highly-engaged individuals ready to buy. However, they don’t add fresh prospects to the funnel because they…
The coronavirus pandemic has thrown a curveball at urban planners invested in walkability. Do your pedestrian signs support walking in the age of coronavirus? For years, foot traffic has been on the rise in congested areas like downtown entertainment districts, colleges and universities, dense business parks, and transportation hubs. Coronavirus will not end walkability. Here…
The coronavirus pandemic has shocked the home builder industry, but each individual developer has responded in its own unique way. Some builders have paused new home construction while others are proceeding with projects in order to capitalize on the coming economic rebound. Meanwhile, almost all builders have closed sales offices in at least one market. …