The coronavirus pandemic has thrown a curveball at urban planners invested in walkability. Do your pedestrian signs support walking in the age of coronavirus? For years, foot traffic has been on the rise in congested areas like downtown entertainment districts, colleges and universities, dense business parks, and transportation hubs. Coronavirus will not end walkability. Here…
An election year always highlights the challenges municipalities face in regulating temporary signage cluttering city rights of way. Unmanaged signage and abandoned sign frames are a visual blight that many cities are unsure of how to address. From political yard signs left standing well past a campaign to homemade signs for garage sales and local events,…
A robust civic wayfinding and placemaking system can accelerate economic development for your community by orienting residents and visitors and driving them into your commercial core. City planners often think that wayfinding and placemaking projects are expensive investments with never-ending timelines – and, to be fair, they are a major undertaking. But there are ways to…
Temporary home builder signs drive as much as 75% of traffic to new subdivisions. Sadly, the bright colors, waving flags, and large-font calls to action also create unattractive and off-brand signage clutter that deters potential new residents. What are high-growth municipalities to do?A strong but fair home builder sign policy allows home builders to drive…
Although planes, trains, and automobiles are America’s most popular transportation modes, there are a growing number of people traveling by foot. Do your pedestrian signs support these citizens? From the popularity of wearable fitness technology to the promotion of civic walking programs to Millennial home buyers’ interest in car-less lifestyles, cities must consider how they are…
It is easy nowadays to assume that social media is all you need to collect citizen feedback. However, effective city branding isn’t built on pandering to the masses online. Rather, it’s a proactive process for engaging your constituents, collecting public input, and incorporating it into your city branding initiatives. As you are revising, building, and…
It is estimated that by the year 2020, more than 100 million foreigners will travel to the United States annually – and 65% of those visitors will not speak English. Accommodating these visitors can be very costly, especially when implementing wayfinding and placemaking systems. No wonder bilingual signs and multilingual signs are so important today. Here…