Although planes, trains, and automobiles are America’s most popular transportation modes, there are a growing number of people traveling by foot. Do your pedestrian signs support these citizens? From the popularity of wearable fitness technology to the promotion of civic walking programs to Millennial home buyers’ interest in car-less lifestyles, cities must consider how they are…
It is easy nowadays to assume that social media is all you need to collect citizen feedback. However, effective city branding isn’t built on pandering to the masses online. Rather, it’s a proactive process for engaging your constituents, collecting public input, and incorporating it into your city branding initiatives. As you are revising, building, and…
It is estimated that by the year 2020, more than 100 million foreigners will travel to the United States annually – and 65% of those visitors will not speak English. Accommodating these visitors can be very costly, especially when implementing wayfinding and placemaking systems. No wonder bilingual signs and multilingual signs are so important today. Here…