Home Builder Resources

Weekend Sign Fails: 3 Embarrassing Tactics to Drop Right Now

May 23, 2019

Your weekend sign options haven’t changed much in the last 50 years … and for good reason. After all, 80% of all weekend foot traffic is driven by your good ol’ fashioned snipes, bootlegs, and bandits. However, despite five decades of proven success, weekend directional signs are constantly being tinkered with. Sadly, it’s often non-strategic…

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How Home Builders Bridge the Gap from Online Marketing to Weekend Foot Traffic

July 8, 2018

Directional signage was once responsible for over 80% of traffic to home builders’ sales offices. Today, directional signage has fallen out of fashion in favor of digital advertising and social media. While these new online marketing tactics have immense value, your signage campaign is the critical bridge between your digital efforts and the prospective home…

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City Branding and You: What Home Builders and Developers Need to Know

May 18, 2018

For most Americans, choosing where to relocate is a complex process. To best position themselves to compete for these new residents, municipal governments invest in city branding and marketing initiatives that differentiate their city against others. As a home builder or developer, you can leverage these city branding efforts to get more bang for your…

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The Millennial Home Buyers’ Wish List

May 15, 2018

Millennials. They’ve grown up in the technology boom. They’ve never been far from a computer, smartphone, or tablet. And they’ve been in the first-time home buyer market for almost two years now.Home builders nationwide are asking themselves: What’s on the Millennial home buyers’ wish list?  While there is a litany of information about what Gen Y…

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