Even in a housing boom, signage is critical to new home sales and marketing.
Home search and discovery is driven by your weekend sign strategy. And your weekend signs and permanent signage should work together to filter and deliver the right buyers to your sales office.
Keep reading to learn more about weekend directionals, permanent offsite signs, exterior onsite signs, and sales office and model home graphics.
Often called bandit, snipe, or bootlegs, weekend directional signs are usually placed early on Saturday morning and collected on Sunday evening.
Weekend directionals feature a directional arrow and your company’s name and branding. A small attachment, known as a rider, may be added to highlight a unique selling point or promotion, like a grand opening or sales event.
Learn more about weekend directional signs.
Permanent offsite signs stand 24/7 at key intersections and high-traffic areas. They should direct traffic, obviously, while also telling your brand story through information design and content delivery.
They feature a directional arrow or address and pricing or unique selling points about your subdivision. The most common size is 4’x8′ and sizes can range from 3’x5′ to 10’x16′.
Learn more about permanent offsite signage.
Onsite signage includes the flags and banners, entrance signs and monuments, sold/available signs, and more that enhance your messaging and visual brand.
Early in a buildout, onsite signage illustrates the community’s vision and amenities while obscuring unsightly construction work.
Later, onsite signage orients and guides the buyer through the development and prepares to engage with your sales staff.
Learn more about exterior onsite signage.
The sales office and model home represent the moment of truth for the home buyer. Your signage and graphics in these spaces are critical to converting the sale.
Exterior signs identify the model and outline square footage, bed/bath count, etc. Interior signs highlight features such as energy efficiency and customization options.
And QR codes and bluetooth beacons extend your graphics into the digital realm.
Learn more about sales office and model home signs.
Dive deeper into weekend directionals, permanent signs, and more. Download our whitepaper!