TIME TO COMPLETION
Queen Creek is a small town on the Southeastern portion of the Phoenix metropolitan area. As a small historic town, the city is home to some unique tourist attractions such as an Olive Mill, Children’s Theater, and Equestrian Center. During the housing boom, Queen Creek became a desirable community to move to as it was well manicured and had a great “community feel.”
Along with the housing expansion came the need for improved roadways and a new thoroughfare was built by ADOT to increase traffic capacity. Unfortunately, this new development created a bypass to the Queen Creek town center and the downtown shops that were built within it. The Town was concerned that these businesses would not be able to survive without the “drive by” traffic that had kept them operating for so long.
Queen Creek contacted NSP to design, plan, and install a wayfinding program that would direct traffic off of the new roadways and into the heart of their downtown area. City leaders further asked us to incorporate a plan that would include the existing tourist destinations and eventually expand into pedestrian and open space arenas.
Queen Creek had a limited budget established for the program, and NSP was able to create project phases that allowed for the completion of the program design, plan, and 50% of the desired signage. They began the implementation of the second Phase of their program approximately 6 months after the first Phase was completed.