The Town of Paradise Valley recruited NSP to developed brand standards for all of the signage within the Town. During the project, the Town approached NSP to collaborate on the redevelopment of their main traffic corridors. These “Visually Iconic Corridors” were being transformed from dedicated vehicular passage, to routes that create space for walking, cycling and golf cart passage. Each corridor included three different nodes that were designed as decorative enhancements to the routes.
NSP staff developed a concept for the nodes that included planned, educational space for passersby to learn about the nature and history of Paradise Valley. As a central tourist destination for the Phoenix area, these corridors will serve as a staging platform for pedestrians and cyclists to explore all of the activities Paradise Valley has to offer. The first Visually Iconic Corridor is currently under construction with plans for future corridors commencing after completion.