City of Georgetown (Branding & Wayfinding)

Downtown Georgetown during the City’s Christmas Stroll Event.

In 2006 the City of Georgetown contracted with NSP to design, strategically plan, construct and install a branded civic wayfinding system that was to be incorporated in to every detail of the City’s environment, including their historic downtown. The strategically planned pedestrian system included the identification of walking and bike paths, directional signage, maps, and civic identifiers that were all focused on managing pedestrian needs during downtown events and economic development for the local businesses.

Since the inception of the project the City has recognized greater attendance local events, increased frequency of events and greater participation by local businesses. For the past 15 years the City of Georgetown has been recognized as a premier destination within the Austin MSA. Georgetown has continued to work with NSP to manage the system and ongoing development ensuring proper upkeep, planning for branding and community development.

‘NSP is a capable and reliable vendor and they have the
endorsement of the City of Georgetown.’

– TOM YANTIS, ASST. CITY MANAGER
CITY OF GEORGETOWN, TX

Part of the City’s Mainstreet branding concept – Live, Work, Play (top photo).
Image of Downtown Georgetown with Award designation (bottom photo).

CONTACT PERSON: Shelly Hargrove, Main Street Director
CURRENT PHONE NUMBER: (512) 930-2549

OTHER SUCCESS STORIES

BRYAN-COLLEGE STATION | TX

GEORGETOWN | TX

KERRVILLE | TX

PARADISE VALLEY | AZ

QUEEN CREEK | AZ

SURPRISE | AZ