When most cities think about wayfinding, the first thing that often comes to mind is directional signage. However, directional signage is only one piece of the puzzle required to answer the question, “Now that visitors are here, what are we going to do with them?”
Your city’s objectives include everything from building civic engagement to accelerating economic growth. Developing a smart wayfinding strategy allows you to optimize your overall civic agenda. By utilizing today’s newest technologies, your experiential system can deliver time and location specific messages. All of these features work together within your civic environment to create an enhanced user experience. After the your city’s signage leads a tourist or citizen through the city and onto their destination, your system needs to continue to engage them in order to advance your civic strategies.
By focusing on the user experience, your wayfinding system and your wayfinding strategy are layered within actions that reinforces their connection with your city. By developing this relationship through an experiential system, you give your visitors a real reason to return and invest in more experiences.
National Sign Plazas offers experiential and strategic solutions with a design/plan/build business model specifically developed to help your city achieve its goals through a clearly defined visitor experience.