NSP Knowledge Center

/NSP Knowledge Center/
8 08, 2015

Show Me the Money – How to Find the Budget for Your City’s Wayfinding Campaign

2016-11-11T08:01:48+00:00 August 8th, 2015|Knowledge Center|

It’s no secret that finding additional dollars within city budgets can be difficult. Since the economic downturn of 2008, extra money for projects that work to beautify a city or work in a civic branding capacity, is virtually non-existent for some. However, as cities see the need to attract more business, tourists and residents, more emphasis will need to be put on unique and engaging [...]

27 06, 2015

It’s all about the type

2016-11-11T08:01:49+00:00 June 27th, 2015|Knowledge Center|

4 tips for choosing the right typography for your signage campaign From Calibri to Times New Roman and everything in between, the choices are endless when it comes to choosing the right type font for your wayfinding signage campaign. While it may be tempting to go with what is popular or personal preference, there should be a true strategy behind what type font is used [...]

10 06, 2015

7 Must-have Elements for Creating a Wayfinding RFP/RFQ

2016-11-11T08:01:49+00:00 June 10th, 2015|Knowledge Center|

Ah, the dreaded RFP/RFQ process... Love ‘em or hate ‘em, RFPs and RFQs are necessary components of designing and implementing a successful wayfinding signage campaign. However, there is a fine art to creating an RFP/RFQ that will actually yield the return on investment your city is looking for. Before you begin your search for the perfect wayfinding vendor, consider the following: Project History – Letting [...]

10 06, 2015

Beyond the Design: The 4 Cardinal Rules of Sign Fabrication and Installation

2016-11-11T08:01:49+00:00 June 10th, 2015|Knowledge Center|

From street signs to historical markers, and everything in between, there are numerous choices for cities to consider when designing a wayfinding signage campaign. While it may not seem very complex, choosing the right types of materials, colors, font styles and location is paramount to success. Whether you’re updating an outdated wayfinding system or designing one from scratch, keep the following in mind during the [...]

14 05, 2015

Signs Gone Rogue: Tips for Managing Off Site Signage

2016-11-11T08:01:49+00:00 May 14th, 2015|Knowledge Center|

Unmanaged signage and abandoned sign frames are an unfortunate visual blight that many cities struggle with every day. Too often we find that the struggle continues simply because cities aren’t sure how to address the problem or find a viable solution. If unruly signage is wreaking havoc on your city’s image, consider the following: 1. Create a realistic sign code – Your sign code is [...]

14 05, 2015

Is Your City’s Wayfinding System Sinking Your Civic Brand?

2016-11-11T08:01:49+00:00 May 14th, 2015|Knowledge Center|

Logo creation, website development and stellar graphic design…. Sounds like all the makings of a perfect civic brand, right? Wrong. While it may be tempting to start with the tactics, to create a sound civic brand, cities and municipalities need to be focused on a greater strategy. A strategy that asks the question, “How are people engaging with your city?” and “What are they doing [...]

9 03, 2015

5 tips for improving your Civic Brand

2016-11-11T08:01:49+00:00 March 9th, 2015|Knowledge Center|

Michigan or Ohio State? Coke or Pepsi? Just like a favorite spots team or brand of soda, most people feel very passionate about where they live and how their city is publicly portrayed. However, there are number of cities that could use a hand when it comes to maximizing the effectiveness of their civic brand. In order to help a city improve its community engagement, [...]

9 03, 2015

From Boom to Bust and Back Again – 5 tips for getting your wayfinding campaign back to the top of the “must have” list

2016-11-11T08:01:49+00:00 March 9th, 2015|Knowledge Center|

Wayfinding is extremely important for both tourists and residents alike and is quickly becoming an integral part of urban design. Unfortunately, due to the economic downturn from 2008, many cities were forced to put their wayfinding campaigns on hold due to lack of funding. Now that wayfinding budgets are on the rebound, cities can work to not only capture interest in the walkability of a [...]

9 03, 2015

3 Must Have Signage Trends 2015

2016-11-11T08:01:49+00:00 March 9th, 2015|Knowledge Center|

It is estimated that drivers and pedestrians take in an average of 1500 different sights and sounds per hour while driving and walking. With all of that information and noise going through their heads, how do you break through the clutter and get your message to stand out? As the digital era continues to evolve, many cities and towns are expanding their wayfinding signage campaigns [...]