NSP Knowledge Center

/NSP Knowledge Center/
2 11, 2015

Civic Branding and Residential Growth: What City Planners Need to Know

November 2nd, 2015|Knowledge Center|

Choosing a new place to live or do business can be a very involved process for many Americans. Much like choosing a consumer product, factors such as amenities, schools, parks, civic services and host of other attributes often play into the decision making process when someone is relocating. Because of this, many cities need to have a sound strategic plan as to how they are [...]

2 11, 2015

3 Factors in Creating a Successful Downtown Area

November 2nd, 2015|Knowledge Center|

A city’s downtown is often the hub of citizen and tourist engagement, as well as a great source of economic development. But, as with any attraction, downtown areas need to be updated and maintained in order to maximize the benefit they provide to residents and tourists. If your city is considering revamping or updating its downtown amenities, consider the following: The practice of clustering - [...]

29 10, 2015

4 Tips for Streamlining Your Homebuilder Signage Campaign

October 29th, 2015|Knowledge Center|

We’ve all seen the menagerie of homebuilder signs that often pepper the sides of roads and new communities. Bright fonts, big flags and special offers are great if you’re promoting a big box store. But bigger isn’t always better when trying to drive new home sales in your town or city. Before rogue homebuilder signage gets the best of your city, consider the following: Know [...]

29 09, 2015

5 Tips for Maximizing the Longevity of Directional Signage.

September 29th, 2015|Knowledge Center|

Your city has approved the plans, designated a budget and installed a number of beautiful new signs that will assist visitors and residents get to where they need to go. Now you can sit back, relax and not worry about a thing for 5-10 years, right? Wrong. As with any fabricated materials that live in the elements, directional signage needs to be maintained on a [...]

29 09, 2015

The True Importance Behind the Wayfinding Design/Build Model.

September 29th, 2015|Knowledge Center|

Creating the perfect wayfinding campaign strategy goes far beyond the design and installation of a few simple signs. While some cities may be tempted to think of wayfinding in a silo, there are a number of components and processes that should be considered when trying to drive commerce and civic branding via wayfinding. Before implementing your next wayfinding project, consider the following: Design/Build Model – [...]

4 09, 2015

5 Key Elements of Successful Wayfinding Campaigns

September 4th, 2015|Knowledge Center|

When creating a top-notch Wayfinding system, there are a number of important elements to take into consideration. While some may think that the creating of a several signs or a landmark may meet the needs of their city or town, there are a number of other important elements that need to be considered. Use landmarks and memorable locations to provide orientation cues - Landmarks serve [...]

1 09, 2015

Creating Wayfinding for all Types of Transportation

September 1st, 2015|Knowledge Center|

Wayfinding systems are all about the people who use them in order to explore their surroundings and get where they need to go. These users may be on foot, behind the wheel of a car or biking, and city planners need to have a true understanding of how to keep these people engaged in their surrounding environment. Here are four great tips on how to [...]

1 09, 2015

Unique Trends in Wayfinding Signage Guidance

September 1st, 2015|Knowledge Center|

From interactive touch screens to wayfinding apps, wayfinding campaigns today come in a plethora of shapes and sizes and can be utilized by a variety of organizations. The standard and most instantly identifiable campaigns are shopping mall directories and the university campus map, while others are more customized for museums, zoos and arenas. However, the old signs that we have come to know and love [...]

1 09, 2015

Suburban vs. Rural Signage – Designing the Right System

September 1st, 2015|Knowledge Center|

As wayfinding planning professionals, we often get asked how developing a wayfinding system in a rural environment is different than developing one in a suburban or urban environment. While the application of “best practices” is a good starting point, ultimate success comes when city planners have an in-depth knowledge about the key features of these areas and how successful engagement of the target audience will [...]

8 08, 2015

Show Me the Money – How to Find the Budget for Your City’s Wayfinding Campaign

August 8th, 2015|Knowledge Center|

It’s no secret that finding additional dollars within city budgets can be difficult. Since the economic downturn of 2008, extra money for projects that work to beautify a city or work in a civic branding capacity, is virtually non-existent for some. However, as cities see the need to attract more business, tourists and residents, more emphasis will need to be put on unique and engaging [...]