THE DESIGN / PLAN / BUILD MODEL

Developing a successful system of wayfinding, engagement and growth requires interconnectivity between the design, planning and building of your signage program so your visitors do more than just see another building or maze of concrete – they truly connect to the experience of your city. Bringing your community together through an experiential wayfinding system supports all aspects of your overall civic planning agenda from clearly communicating your city’s branding and driving visitor engagement to increased individual spending and economic growth.

That’s why we offer your city a comprehensive design/plan/build model that incorporates elegant design, strategic planning, expert construction and ongoing assessments with your city’s predetermined messaging and agendas. In order for your system to be most effective, it’s essential that all aspects of the NSP model be implemented alongside your strategy. Placing priority only in one category often creates waste and inefficiencies resulting in lost time, energy and money.

Utilizing our comprehensive service model enhances your experiential wayfinding system by creating more than just another beautiful design. Your system is smarter and more sophisticated with strategic planning and data-driven technology like NSP GEO that advances your space planning and gives you the tools and information you need to communicate your message, drive your experiences and grow your ROI.

Here’s how the Design/Plan/Build model works to help you achieve your civic agenda:

Civic Branding

Branding is intended to help move an audience from one place/action/thought to another. Without a defined target and a specific strategy, your branding effort will not succeed. Civic branding initiatives are rooted in the thoughts, feelings and opinions that people have about your city. Building and maintaining a strong civic brand requires focus, understanding and a strategy to engage your target audience.

Design

Designing your wayfinding system is about more than colorful drawings. It requires an understanding of information design, branded elements as well as safety and structural regulations. Your design will determine exactly how to communicate with each visitor and must clearly deliver the right message.

Planning

Planning is not about crowdsourcing – it is about crowd management. An effective planning strategy should first attract people to the system, orient them within the City’s environment and do so with purpose. Wayfinding is as much about predicting a user’s actions within the system as it is about navigation. If we are directing a user to make a specific action (turn left, park, etc.), then we need to consider what they will need and encounter after that action occurs. This is the basis of planning and it requires more than placing dots on a map.

Planning

Planning is not about crowdsourcing – it is about crowd management. An effective planning strategy should first attract people to the system, orient them within the City’s environment and do so with purpose. Wayfinding is as much about predicting a user’s actions within the system as it is about navigation. If we are directing a user to make a specific action (turn left, park, etc.), then we need to consider what they will need and encounter after that action occurs. This is the basis of planning and it requires more than placing dots on a map.

Assessments

When is it “OK” to quit? To stop learning and developing? Or to give up on your creative vision? In our minds, there is never an appropriate time for these actions. The same holds true for the development of a wayfinding system. This is not to say that you should constantly be building new signs or features within your city’s directional signage system; just that you should be aware of how changing demographics, economic transitions, new developments and the like can have a negative effect on an outdated wayfinding system.

Begin the process of developing your city’s experiential wayfinding solution and drive engagement and economic growth.

Contact us at (888) 982-1234 or email info@nsp.biz.