Staff Bios

Eleanor Hayzlett
Eleanor HayzlettCEO

In her role as CEO, Eleanor Hayzlett has spent more than 15 years assisting cities, counties and companies in creating unique and inspired wayfinding systems that help the public in locating new communities and housing. Building on her two years in the field as the Marketing and Sales Manager for the Western Region, Hayzlett offers an expertise that client’s value when planning their directional signage campaigns.

Clients also benefit from her knowledge of graphic design and employee training, due to an early business role at Arrow Graphics.

Hayzlett graduated Cum Laude with a Communications degree from the University of Colorado, Denver.

Grant Hayzlett
Grant HayzlettPresident

In his role as President, Grant Hayzlett develops National Sign Plazas’ strategic goals and guides the company’s vision as a leader in civic wayfinding and branded environments. Working as lead project manager for all of NSP’s business nationwide, he has developed a keen knowledge of how wayfinding systems promote economic development, community development and interactive environments in both public and private sectors.

Hayzlett holds a degree in Communications from the University of Colorado and has worked as an entrepreneur since the age of sixteen. Having built businesses in three different industries over the course of two decades, he understands the interconnectivity and outreach required to make any project a success. Through his roles within business development, he understands the need to create strategies and goals that reflect client desires; an important skill given the unique nature of civic environments.

Hayzlett is current member of the American Planning Association, the International City and County Managers Association and the Society for Environmental Graphic Design.

Daniel Wilson
Daniel WilsonController

Daniel Wilson is the Controller for National Sign Plazas. In his role, he manages the accounts and financial analysis of both the company and its clients to provide the best possible value for both. In his previous position, Wilson was the Chief Financial Officer for Goalie Entertainment and a Controller for Colorado Pride Foods.

Wilson has a degree in Business Administration from the University of Nebraska in Lincoln and is a graduate of the United States Military Academy at West Point.

Patrick Fuller
Patrick FullerVice President

With over 20 years of experience with NSP, Pat has fulfilled many roles within our Company, from Division Manager to Vice President. As our CO Division Manager, Patrick was responsible for overall performance of the Denver Division. Duties included sales and marketing, account management, budget preparation and planning, and employee reviews. In addition to being involved with the day to day operations of the business, Patrick also implemented methods to maximize profits by implementing cost tracking devices, employee accountability and loss prevention. Instrumental in expanding Arrow Graphics from single product line (WEDS), to a more diverse portfolio. While the Division Manager the Denver Division from (2003-2007) performed at its highest revenue levels to date. In addition while Division Manager, Patrick was instrumental in securing and implementing the NSP Homebuilder Directional Sign programs in Firestone, Johnstown and Evans Colorado.

As Vice President, Patrick works with all divisions of NSP nationwide, both on a staff development level, special project oversight, and business development. Staff development duties would include training new division managers, expanding the skill set of division managers. For special projects, Patrick works closely with Senior Project Managers in order to create effective and ideal planning of directional wayfinding systems. Planning of civic wayfinding consists of developing a comprehensive strategy that governs programming and sequencing of directional signs.

Steve Startzell
Steve StartzellSW Government Relations Officer

With more than 24 years of business experience, Steve Startzell brings an overreaching knowledge of the needs of cities and counties in his role as the Southwest Government Relations Officer for National Sign Plazas. Working throughout the Southwest, Startzell enables communities to better manage their traffic flow by implementing well-planned and designed direction sign programs. He works directly with municipal programs such as Economic Development Councils or Tourism and Visitors Bureaus to look for the most beneficial way to fund their needed wayfinding programs.

Startzell’s previous roles as a sales representative for companies such as Digital Air Control, Way Engineering and Ackerley Airport Advertising, have provided him insight into the needs of not only the municipalities, but also the end users. He uses this gained expertise to provide the best possible solution for all.

Startzell has a degree in Advertising from Texas Tech University in Lubbock, Texas.

Gregory Allen
Gregory AllenSE Government Relations Officer

Greg Allen is the Southeast Government Relations Officer for National Sign Plazas, with over 35 years of proven experience in community economic development and government relations. He has worked in both the private and government sector and earned the respect of economic development professionals throughout the United States.

In his previous assignments he served as Founding Director of Fulton County Georgia’s business incubation program and Sr. Contract Compliance Officer. He also served as Director of Industry Retention & Expansion and Economic Development Specialist in the Louisiana Department of Commerce & Industry and consulted on development projects across the United States.

Allen has established himself as an expert in municipal branding and directional Wayfinding and their benefits related to economic development. He hold a degree in marketing from Southern University in Baton Rouge, LA, as well as Certified Economic Developer (CED) and Certified Industrial Developer (CID) designations.

Andrew Fernandez
Andrew FernandezArizona Division Manager

Since 2006, Andrew Fernandez has been the Division Manager for National Sign Plazas in Arizona. With a dedicated focus on sales and business development Andrew has helped establish NSP as a leader in the Arizona market. With a vast background in residential construction Andrew understands the housing community intimately. He attended Northern Arizona University and holds a Bachelor of Science in Management. Andrew belongs to the HBACA, AMA and is a registered contractor in the State of Arizona. Andrew has been involved at every level of homebuilder marketing from off-site directional signage to sales office design and planning. Andrew also has a large body of work with civic projects ranging in focus from pedestrian to vehicular way-finding, civic branding and community development. Working closely with NSP’s executive committee Andrew has helped to establish sales and marketing strategies that have been implemented companywide.
Deeply involved in community outreach Andrew and our division staff have worked with churches, community programs and even Ironman Arizona to provide charitable services to the local community.

Andrew Seawell
Andrew SeawellGeorgia Division Manager

As Division Manager, Andrew is in charge of the day-to-day sales and operations of the division. Additionally, the Division Manager works closely with the National Sales Manager to facilitate and manage the sales and business development goals for the division. Andrew holds a degree in business administration from Oglethorpe University and has aggressively sought out new opportunities for NSP. Through the facilitation of his role as Division Manager, Andrew works with DOT traffic engineers, chambers of commerce, local citizens and our client’s staff. During fabrication and installation our Division Managers are the “boots on the ground” that help keep projects safe, on schedule and in compliance.

Jason Byrd
Jason ByrdTexas Division Manager

As Division Manager in Texas, Jason is in charge of the day-to-day sales and operations for the Company’s interests in across the entire State of Texas. Additionally, as Division Manager, Jason works closely with the National Sales Manager to facilitate and manage the sales and business development opportunities for our customer’s and client’s signage systems. Jason holds a degree in business administration from University of Mary Hardin in Baylor and has aggressively sought out new opportunities for NSP in Texas. Through the facilitation of his role as Division Manager, Jason works with TXDOT traffic engineers, chambers of commerce, homebuilders, local citizens and our client’s staff. During fabrication and installation our Division Managers are the “boots on the ground” that help keep projects safe, on schedule and in compliance.

Brian Cruciger
Brian CrucigerFlorida Division Manager
Staff Bio in development…stay tuned!
Kurt Smith
Kurt SmithColorado Division Manager
Staff Bio in development…stay tuned!