There are a number of advantages to installing a unique and comprehensive wayfinding system;
- Visitors Satisfaction – Proper signage will help visitors to have a more positive experience by reducing instances of getting lost and travel frustrations, often resulting in frequent return visits.
- Economic Development – Implementing a strategy to help attract business and capture resident and tourist dollars, is essential to the success of any city. A properly designed wayfinding system makes the environment “legible” and helps visitors discover unique events, attractions, parking and shopping areas, resulting in continued growth for cities and builders, alike.
- Cohesive Brand Identity – Wayfinding is a lot more than just a randomly placed sign! Developing an identity or a “brand,” is an essential aspect of all successful wayfinding programs. At NSP, we combine marketing, consensus building, identity, planning, function, design and installation to help define your brand… and help visitors efficiently navigate public and private spaces.